What Is Corporate Culture and How Do You Evaluate It?

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It’s a simple truth: Companies that place client interests, ethics, and employee well-being at the core of their operations usually outperform those who do not.

So, what is this corporate culture concept anyway? It’s the sum of many parts, including:

• The behavior and actions of leaders
• The allocation of resources
• The behaviors that are rewarded and discouraged

Leadership can be instrumental in defining corporate culture, for good or bad. It really does start at the top. If done right, culture is invested in, valued and evaluated alongside sales goals. While corporate culture can be a challenge to assess and measure, doing so can give companies a clear competitive advantage.

One starting place is a culture assessment. That can take many forms, but the most effective ones on the market are scientific in nature. For over 30 years, TTI Success Insights has researched and applied social and brain science, creating behavioral assessments consultants all over the world use to hire, develop and retain the best talent in the world.

TTI offers several solutions, but I believe their Stress Quotient assessment is among the best when it comes to evaluating corporate culture. This tool measures workplace stress in seven index factors, revealing how stress affects the overall health, productivity and morale of both individuals and the teams. A leadership version of the Stress Quotient is also available to help gauge a leader’s stress level and their stress triggers.

This assessment can identify root causes of stress, facilitate conversations to begin creating a plan that addresses the causes and to help improve employee performance and productivity. While this is one means to an end, the results will either confirm that your corporate culture positions your organization for success or reveals opportunities to make improvements.

While corporate culture may seem more abstract than other areas, it can have a measurable and positive impact on your bottom line. Think productivity and performance and improved employee engagement. Research demonstrates that employee satisfaction is now more about relationships than money. It’s no secret that happy employees are productive ones.

Organizational assessment tools can provide companies and their leaders with essential insights that you need to create and maintain a high-performing corporate culture. As each company is different, there is no one-size-fits all solution. Companies should choose the tools that work best for them and try to see the big picture. Consistency is also key, regardless of system.

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