Personal training calls for both skills/aptitude and business savvy. Sometimes even the most well-intentioned and driven trainers lose sight of their goals and make mistakes along the way. Don’t let that happen to you. Following are 5 of the most common:
Forgetting The Human Element
Attracting new clients is a worthy goal, but it shouldn’t be at the expense of human connection. You may know your stuff, but if you fail to deliver in terms of attitude and personality, you will not enjoy a sustainable business. Are you warm and approachable? Personality and skill are a winning combination.
While a trainer likely won’t work set or consistent hours every week, that doesn’t mean you don’t have to work hard. In fact, outside the gym hours you should be working on the operational side of your business. Think marketing, accounting and client retention activities. It’s important to strike a work-life balance even when working non-traditional hours.
While you may offer the same basic services as your competitive, that doesn’t mean you can’t carve out a niche. The most effective trainers know how to position themselves. Do you specialize in working with athletes? Pregnant or new mothers? Older clients? Whatever your strength, be sure to accentuate and sell it. Standing out from the crowd is a good thing.
Even if you already have a marketing plan and strategy in place, that doesn’t mean you can’t continually build on it. The most successful trainers are always re-inventing themselves. What worked last year might not work this year or next. Put in the time to research trends and how you might capitalize on them.
Forgetting To Sell
Every business involves sales and that includes personal training. How do you attract new clients? This should be an ongoing process. A full pipeline is the only way to ensure consistent income. If you are not embracing the basics of sales, someone else will¾to your detriment. As mentioned above, pointing out what makes you different can resonate with prospective clients.
Valorum™ can help you avoid all of the above! Call (877) 312-4557 or email us at firstname.lastname@example.org for learn how you can transform the way you manage your business!